You’ve heard people say (people is me. I am people.) over and over again that you should market your business on Pinterest. So you listened, and you got on Pinterest. Now you’re here, you feel like you’re doing the dang thing, but you aren’t getting any inquiries. What gives?? Let’s talk about the 6 reasons why you might not be getting any clients from Pinterest (yet - let’s not write the whole thing off!)
1. Your account isn’t fully optimized
This should be the first thing you do when you’re getting serious about using Pinterest for marketing. If you’re pinning from an account that isn’t optimized, the Pinterest algorithm doesn’t even really know where to start when it comes to indexing your content. Optimizing your account is setting the foundation, and you wouldn’t want to build anything without setting a foundation first!
2. You haven’t done in depth keyword research
Keyword research is key. (See what I did there? hehe.) Make sure you’re really looking into what your ideal client will be searching for so you can show up in their search results. Pinterest SEO is really a more is more situation. You want to make sure you’re casting a widely specific* net with every pin you post.
*By “widely specific” I mean utilizing as many relevant keywords as possible. I know it’s a bit of an oxymoron, but I promise it makes sense!
3. You aren’t consistent enough
It’s a bummer, but it’s true. If you’re just slapping a couple pins up here and there and dropping off for periods of time in between, you’re not giving yourself the best opportunity to show up in those search results we talked about before. Consistency not only continues to teach the algorithm what you’re posting about and who you should show up for, but also sheer volume will help with breaking through the noise within the rest of the pins out there.
4. You aren’t motivating people to click through your pins to your website
Pretty pictures are nice, and maybe someone will save them to a board, but you need to give people a reason to click through to your website. A few ways you can do this are utilize calls to action in your descriptions, create infographics, and promote blog posts through your pins.
5. Your website isn’t set up to convert
You could be getting all sorts of outbound clicks from your Pinterest to your website. But if your website isn’t prepared for that traffic, you’re wasting your time! Make sure all of your links are working, that your copy is inviting, and that it’s clear how to navigate your site.
6. You haven’t given it enough time
Pinterest is a long game. You have to be prepared for a marathon and not a sprint when it comes to marketing your business on this platform. It’s a bummer when you start, but the longevity and quality you get from Pinterest makes it worth it. Pins circulate for years and continue to work for you as time goes on, you just need to put in the leg work first. Patience is annoying, but totally worth it!
You could take all of these tips, fix what you’re missing on your Pinterest account, and be solid. That’s why I wrote this blog post! Orrrrr… You could hire a Pinterest manager like me to market your business on Pinterest for you. Imagine getting all the benefits of Pinterest marketing without having to lift a finger. Doesn’t that sound more appealing?
Go ahead and check out my service guide here, get all the deets, and book a no-strings-attached call with me. Let's talk about how Pinterest marketing could change the game for your business.
Additionally, follow me on instagram if you aren’t ready to take the plunge yet. I share little tips and tricks on how to take advantage of Pinterest marketing and blogging to spread the word about your business. It’s a great time over on my page, I promise!
