If you’re anything like me, you’ve had a Pinterest account for as long as you can remember. You’ve used it for looking up recipes, outfit ideas, DIY costumes, home decor inspiration, and so much more - even planning your wedding before you even knew who might be on the other side of the aisle when that day comes! Because of the introduction you had to it as a high schooler (probably), you may think Pinterest is just for pretty pictures and DIY’s, but it’s so much more than that. It’s actually a marketer’s DREAM.
Pinterest is different from other social sites, because it’s actually a search engine where the users are the most likely to buy when on it vs all other social media sites. And I’m not just saying that, there are studies that say that not only do the majority of people scrolling Pinterest earn more than $50,000 a year, but 63% of users say they use Pinterest to discover new brands and products to try, and 89% of users say they’re on Pinterest for purchase inspiration. It’s a site full of possibilities for both the average consumer and those trying to market themselves.
With over 450 million active users monthly, once you show up and provide a little bit of value (blog posts, freebies, beautiful content), your ideal clients will flock to you - Pinterest is one of the best ways to drive traffic to your site. Also, pins are forever as they continue to get pinned and recirculated. In comparison to instagram’s 24-48 hour post lifespan on people’s feeds, that’s huge!
I have a client who has an Etsy shop. She went years without having a Pinterest Business account, and even though she sometimes would pin a photo of one of her products onto her personal Pinterest account, she had no idea what the platform could do for her. Now that we have a Pinterest strategy for her shop’s business account filled with consistency and beautiful, informative pins about her products, Pinterest is the main source of traffic to her shop. That’s above the amount of traffic she gets from her instagram and from Etsy directly - and some of her products are at the top of the first page of searches!
I know, I know, no one wants to be told they should add yet another account to their list of socials. Learning a new platform AND creating content AND posting AND being consistent on Pinterest sounds overwhelming, but I assure you, it’s worth it. Also, that’s where I can come in! Pinterest can be automated and managed by a Pinterest manager like me, so you can get all that wonderful traffic to your site without having to worry about it at all.
Are you on Pinterest? If not, what are you waiting for? ★