If you’re a photographer wondering whether blogging is still worth it, let me cut to the chase: yes, especially when you pair it with Pinterest.

Because here’s the thing: social media posts disappear fast. You pour your heart into a beautiful Instagram carousel and it’s gone in 24–48 hours, buried under memes and repeats of viral reels.

But a well-optimized blog post, paired with a strong pin? That has legs. Pins can live for months or even years, driving traffic to your website long after you hit publish.

And the best part? This is how people find you when they don’t know you exist yet. No referrals, no hashtags, no algorithm luck. Just a steady stream of search traffic that builds your business over time.

That’s where this list of photography blog post ideas comes in. These aren’t just any blog topics for photographers. These are tried-and-true content ideas that work especially well on Pinterest because they’re searchable, clickable, and valuable for your dream clients.

Let’s dive in!

1. Client Session Recaps (With Searchable Phrases!)

This one might feel obvious, but here’s the key: it’s not about posting a gallery of your favorite images with a cute anecdote. It’s about blogging with keywords in mind.

Instead of titling your post “Emily + Jake” or “The Cutest Couple Ever,” use something like:

→ Fall Engagement Session at Meadowlark Gardens in Northern Virginia

→ Rustic Barn Wedding at Maple Ridge Farm in Asheville

Why? Because people are searching those exact phrases on both Google and Pinterest when they’re planning their own sessions.

Pro tip: Use phrases like the location, season, and type of session in your title and throughout the post. This increases your chances of showing up in search and Pinterest categories!

2. What to Wear Guides

These types of posts are Pinterest gold.

Not only are they highly shareable, but they also solve a common pain point for your clients. Most people don’t know what to wear for engagement photos or family sessions, and you do.

Create a series of guides:

→ What to Wear for Spring Family Photos

→ Outfits for Summer Engagement Sessions

→ Fall Mini Session Style Guide

Use real session photos when you can (even better if they’re already pinned!), and be sure to add Pinterest-friendly graphics and vertical photos. This kind of content often lives on people’s boards for a looong time.

3. Location Spotlights

If your ideal client is searching for the best photo spots in your area… why not be the one to show them?

Write a post that highlights your favorite session locations:

→ Best Engagement Photo Locations in Charleston

→ Top 5 Spots for Family Photos in Austin

→ My Favorite Hidden Gems in Sonoma for Maternity Sessions

These posts position you as the go-to photographer in your area, build SEO authority, and are incredibly re-pinnable. Win, win, win!

4. Seasonal Content (Posted Ahead of Time!)

Pinterest users are planners. They’re searching for fall mini sessions and Christmas card photo ideas, and you want your pins to already be circulating by the time these searches come around.

That means your photography blog post ideas need to get ahead of the game.

Plan and publish your seasonal content early, think:

→ Spring Senior Photo Tips (post in February)

→ Summer Beach Engagement Sessions (post in April)

→ Fall Family Photos Outfit Ideas (post in July)

Bonus: once you’ve created a post like this, you can re-share it year after year and simply update the dates or visuals. Longevity is the name of the game.

5. Behind the Scenes & Experience Posts

Pinterest isn’t just about pretty pictures. It’s also a great platform to build trust and connection.

Blogging about your client experience, frequently asked questions, or even a peek behind the curtain can answer questions before they’re asked and let people get to know you before they talk to you, helping turn Pinterest clicks into inquiries.

Try writing posts like:

→ What to Expect at Your Family Session

→ Why I Always Bring a Step Stool to Weddings (and Other Photographer Secrets)

→ My Favorite Way to Make Kids Laugh During Sessions

This kind of content builds credibility and connection, even before someone fills out your contact form.

You Don’t Have to Write These Photography Blog Post Ideas Weekly, Just Strategically

If this list made you feel like blogging might actually be doable (maybe even… dare I say… fun?), that’s the goal!

You don’t need to publish a post every single week. But when you choose topics strategically, tailor them to Pinterest, and optimize for keywords your clients are already searching? The impact adds up fast.

And if you want to skip straight to the good part, aka having someone else handle the blogging, Pinterest optimization, and content ideas?

That’s what I do! Let’s chat about how I can get your blog (and pins!) working for you.