How To Sell Digital Products on Pinterest - Without Being Constantly Online

Meg
5 days ago
3 min read

You’ve heard it a million times, I’m sure: “I make ~so much~ money on Pinterest!” But they’re never quite forthcoming on how they’re doing it.

(Probably because a lot of those people are just trying to sell you a course on how to do it, which is ACTUALLY how they’re making their money… but I digress!)

So I’m here to tell you my own personal experience and perhaps even teach you how to sell digital products on Pinterest - so you can make that money and not have to be chronically online!

10ish years ago, I started an Etsy shop. It’s gone through many revamps over the years, but it’s now chilling as a digital wall art shop, meaning it can be “passive” income for me. (We’re not even going to get into the fact that the whole concept of “passive income” is kind of a scam - it’s never truly passive!!)

The other versions of this shop were not the sustainable, low-pressure vibe I was looking for in a side hustle, and neither are marketing “strategies” like daily posts or big launches. I wanted something easy and honestly, something that took very little time and effort from me.

Enter: Pinterest marketing. Completely by accident.

This is not only a story of how I sell digital products on Pinterest, but also my origin story as a Pinterest manager. I posted a couple of my products on my Pinterest account, just to see.

Eventually Pinterest was my main source of traffic - including Etsy searches themselves.

I started making - and hitting - income goals from my side hustle, and it was all because I added Pinterest marketing to the mix.

So how did I do it?

How I Sell Digital Products on Pinterest

My main goal is to keep it simple and stress free. This means (after initial set up) I only hop in and work on it every few months.

Let’s start with the initial set up:

1. Create an account, obvi. Make it a business account so that you can see your analytics and such.

2. Do a ton of keyword research. Figure out what terms people are using to find people and products like you and yours, so you can sprinkle them liberally all over your account.

3. Create some boards. I’d recommend about 10, if you can. There is going to be overlap on these boards, that’s not only okay, it’s what you want. You want to be able to post one pin to multiple boards.

Example: If you’re selling digital planners, you could make boards about organization, planners, digital planning, goal setting, time management, etc.

If you’re selling digital art, you can make boards about gifts for different kinds of people (friends, moms, significant others, etc), art, decor, etc.

4. Get yourself a pin scheduler. Pinterest has its own but it only lets you schedule 30 days out, and we want one that allows you to schedule many months in advance. This is how we are able to go months at a time without worrying about it. I use Metricool and highly recommend it!

5. Create your pins! Try out a handful of different styles so you can test what works best, and make sure you’re including your keywords everywhere you can (pin titles, pin descriptions, on the pin graphics, board titles, board descriptions, your account name and bio - I really mean everywhereeee)

As time goes on, you’ll learn what works best for your products and your accounts, and you can adjust accordingly when making new batches of pins.

After that initial set up period, my upkeep is pretty easy. I jump back in every few months to refill my pin queue.

I do make sure to do a little keyword research to make sure I’m not missing out on any new trends or keywords, but otherwise, I’m sticking with what works. This means you CAN reuse pins you’ve posted before! Just make sure you make a little tweak here and there so the algorithm clocks it as a ‘fresh pin’ and you’re all set!

We’re forever and always working smarter, not harder!