We’re all looking for a shortcut, right? A quick fix to our problems would be more ideal than slogging through the time it takes for hard work to pay off. I know, even as a blogging manager, that I’ve felt that way about blogging, so I’m sure you have, too.
You know blogging is good for your website SEO, you know that blogging adds so much value to your Pinterest marketing strategy, and you know that blog content is primed for content repurposing. But to reap all those benefits, you have to…… blog.
Yuck, am I right?
Then AI enters the chat.
Immediately people are claiming that AI will replace copywriters and solve everyone’s content problems.
I can’t tell you how many “are you worried about your business??” questions I had to field at the beginning of the AI boom.
I’ve never been too worried because I know the human touch cannot be replaced. But I also didn’t have any tangible proof that I was right about human generated blogs being better.
Well, now I do!
Neil Patel and his team at NP Digital (the folks behind Ubersuggest) did a 5 month experiment comparing AI generated blogs and human generated blogs to see the average traffic per post.
Yes, AI generated posts took less time to create, but that’s pretty much where the pros end for AI.
It’s plain as day: human generated blog posts did significantly better numbers month after month.
Neil put it pretty simply: “If you use AI to write your content, in most cases you will get less traffic.”
Womp womp!
If you’re looking for a loophole, Neil already squashed it: closing the gap with more AI posts to get more overall traffic doesn’t actually work. A lot of low or mediocre quality content will decrease your site’s traffic and rankings overall.
You might be asking yourself, what is it about AI generated posts that isn’t working?
AI takes what’s already on the web and repeats the same old information - and people want new! Repeating the same tired stuff we’ve all heard a bunch of times is boring, and it doesn’t keep anyone’s attention.
Also, AI doesn’t capture your personality. Your blog posts may have similar topics to other people in your industry, but the thing that will make you stand out is your unique take. AI can’t do that.
My suggestion when it comes to AI? Use it as a tool, not as a replacement.
Get it to research for you. Have it help you with a closing paragraph if you’re stuck. You’ll cut back on your time spent creating blog posts by using it as a tool. Just make sure you don’t let it stand in the way of the traffic you deserve!
What it comes down to is what I’ve been saying from the very beginning when it comes to AI:
Nothing beats the human touch!
If you want to have your blogs written for you, have someone like me do it, who can insert your personality and nuance.
Because those things are important, and AI can’t swing it!
Check out my services page to learn more about how I can help you take it all off your plate so you don’t even have to worry about the time it takes to write a blog post, with or without AI.
